Analyzing the global icon & illustration language of Barclay's Bank required to collect a number of digital and analog example. By defining a clear design system, I based the new design on a grid and geometric shapes. Result was a visually connected illustration and icon system, brand guideline & easy to use set of tools.
Color Variation
Icon Grid
Simplifying Reality to the Core
Use of Geometric Shapes
Close up of the Icons
Icons on Button System
Illustration Construction & Style
Color Variation
People Illustration Style using Geometric Shapes
Landscape Illustration
Infographic Style using Grid System
Client: Barclay's Bank
Agency: Landor
Creative Director: Craig Dobie
Senior Designer: Philippe Intraligi
Agency: Landor
Creative Director: Craig Dobie
Senior Designer: Philippe Intraligi