Wild by Doc Martens
Packaging design concept for a perfume line inspired by the Dr. Martens shoe brand.
The Dr. Martens brand is synonymous of rebellion and style. It continues to determine a generation that seeks to differentiate itself.
The concept of the Wild line is inspired by the nostalgia of the rise of Punk and Grunge cultures, and is focuses on a female, young and non-conformist audience that seeks to break schemes.