Ogilvy Sydney approached us with a brief to launch the new Fuze Ice Tea as the newest member of the Coke family, they were after an artist that could merge a variety of mediums into one cohesive artwork.
With Gina Kiel's latest collage work in mind we thought she could bring something refreshingly seductive to the table.
The challenge was to create visuals that could work with the TV Commercial...that was not yet created.
With Gina Kiel's latest collage work in mind we thought she could bring something refreshingly seductive to the table.
The challenge was to create visuals that could work with the TV Commercial...that was not yet created.
We are happy to see the commercial is beautiful, weird and wonderful...just like the visuals Gina created.
Big thanks to Frantz Kantor for modelling the fruit and liquid in 3D.