Concept
Originally conceived with the NEXT 2015 Brand in mind, Progressive Synthesis conveys positivity, energy, individuality and collaboration. Expanded to include a full alphabet and numeric digits, this revised version uses a grid system and 45 degree lines to create a seamless, upward motion. To technically convey ideas like precision, rhythm, and cohesion, I relied on the line width tool in Illustrator and optically adjusted the organic expansion points, with Futura as an underlay.
Originally conceived with the NEXT 2015 Brand in mind, Progressive Synthesis conveys positivity, energy, individuality and collaboration. Expanded to include a full alphabet and numeric digits, this revised version uses a grid system and 45 degree lines to create a seamless, upward motion. To technically convey ideas like precision, rhythm, and cohesion, I relied on the line width tool in Illustrator and optically adjusted the organic expansion points, with Futura as an underlay.
