'Have a Nike Day' Nike Pop Up Conceptual Project
Client: Nike (Conceptual)
Conceptual project based on Nike's 'Have A Nike Day' range, and visualised in a non-specific warehouse space as a retail pop-up or product range launch.
The 'Have a Nike Day' range features bold colours, tie dye print and playful illustration; taking inspiration from 1960s hippie culture and using the unexpected industrial space as as a counterpoint, the space embodies a dream-like quality and presents as a mirage in the Nevada desert. Playful use of colour, light and scale creates an immersive environment which speaks to the photoshoot and the product itself.
This is a conceptual project for portfolio use only and was not produced in partnership with or endorsed by Nike.