Everyone loves freebies! Create digital assets your followers would enjoy, and then, (surprise!) give them out for free. Post digital artworks, or graphics on your stories, that people can screenshot and for use for free. Encourage the users to share and tag you when they use these assets. Last Christmas, we felt like playing ‘Insta-Santa’, so we designed Christmas wallpapers for the phone. Needless to say, it was a merry Christmas indeed.