For my BA project, I worked on Singapore's cultural visual identity with 'Seeing Singapore' as the title. As Singapore does not have a clear cultural visual identity, this project introduces common visual identity in Singapore’s culture through visuals that only Singaporeans can relate to in the approach of storytelling. Souvenirs with visuals pertaining to the heartlands were created to celebrate Singapore's cultural identity.
 
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In Singapore, bamboo poles can be commonly seen sticking out of residential units with personal laundries being hung on them. Hence, these dividers are created to reflect Singaporeans' unusual practice of "laundry parade".