Culture on the move Event Visual Identity

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CULTURE ON THE MOVE

- Event Visual Identity -

文化動動動活動主視覺設計

About｜活動介紹

The 2020 Creative Expo Taiwan takes the rich and diverse culture of Taiwan as the starting point, and points out the call of everyone to explore the original Taiwanese culture together. It is presented by many curators and artists in order to present the diversity of Taiwanese culture. Culture on the move is a constantly evolving event, being open to every possibility and idea of culture, and tries to find Taiwan’s unique charm in the world cultural market.

2020臺灣文博會從豐富多元的文化出發，以文化主張為核心，呼籲大家起身探索的號召，一起探勘臺灣在地人文與原生文化，並由眾多策展人與藝術家共同呈現臺灣文化的多樣主張。Culture On the Move是一場展開的運動，對一切文化的可能性與想法保持開放，找尋臺灣在世界文化市場上獨樹一格的魅力。

Concept｜設計理念

Using Taiwan traditional daily elements like flower grilles and rattan pattern and combines with lively layout, to present the energy of the new generation but at the same time keep the traditional culture in it. Eyes in the word "動" (move in Chinese) represents the audiences looking for the possibility and creativity of culture, according with the idea of the event "to explore the original Taiwanese culture."

將汲取自傳統台灣日常的元素，如窗花造型和藤編花紋，並透過新穎排版與簡約配色結合，在保有傳統文化的同時，依然可以看見新潮的活力，貫徹文化動動動所期望呈現的理念。標準字設計上則將動字與眼睛結合，表達觀者於展覽中尋找文化的創新與可能性，呼應文化動動動的理念——探索台灣本土文化。

Ticket｜門票

"Ticket on the move." Culture on the move is an event separated in different location, in order to interest people to visit every exhibition hall, the ticket is designed to collect stickers from different location, and to create everyone's own special ticket.

由於文化動動動的展場分佈廣大，為吸引觀者前往參觀，便將門票設計成集點卡的樣式，讓民眾在不同展區都能索取不同的貼紙，並創造屬於自己獨一無二的門票做紀念。

Invitation｜邀請卡

"Invitation on the move." By using grating to create a moving image, when you take the invitation out of the envelope, you can see a little animation.

在邀請卡的設計上採用光柵動畫，將動的元素融入，讓受邀者再將卡片取出時能看到簡易的動畫，增加趣味性與互動性。