The Origin team has been working for over a year and a half to create a new e-commerce platform that allows for a better user experience, as well a more fexible merchandising solutions. As the lead designer on the team, I was responsible for art direction, visual design, and overall look and feel of the site.

Note: Prices and products in the mock up are in no way is a 1:1 representation of what is available in the store currently, or is an actual representation of current products.

Version 2 of the homepage has a smaller rotating hero which allows for more merchandising real estate options on days when there are multiple special deals and promotions.