"A once-in-a-lifetime product launch". That's how Thermo King, a global leader in transport refrigeration, warmed us up for the launch of their newest cooling unit: Advancer. It was clear from the start that Advancer was going to be a game-changer in the industry – and a unique opportunity for us to show off our B2B expertise. Advancer had to reflect Thermo King's vision of the future of the cold chain: answering challenges and uncertainty with direction and determination.
Here is how we turned that ambition into something that truly resonates - setting the stage for what turned out to be one of the biggest and most exciting launches we've ever worked on!
Here is how we turned that ambition into something that truly resonates - setting the stage for what turned out to be one of the biggest and most exciting launches we've ever worked on!
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Client – Thermo King Europe
Agency – BBC, a b2b creative agency
Creative, strategist – David Weyns
Creative, art director – Dave Lesy
Creative, copywriter – Arne Knapen
Lead motion/cg artist – Joachim Wasteels
Motion/cg artist – Christophe Claessens
Client strategist – Bart Vermeulen
Lead web developers – Sander Van Hullebusch, Ben Van Looy
Graphic designer – John Ceuppens
