Sean Nadado's profile

Bohol: Redesigned. Revitalized. Reawakened.

This a mock rebranding created for my finals in my Colour Theory Class. The goal was to create and rebrand a province that was assigned to us by our professor. We were tasked to create both a Brand Book and a Brochure to be "hypothetically" used and presented to the assigned province. For this task, I was asked to rebrand "Bohol", a province in the Philippines.

The rationale behind this redesign was that I wanted to present a modernized Bohol, where the materials evoke a sense of adventure, culture, and tradition. One of the ways the redesign does this is by putting, arguably two of the most iconic images, most commonly associated with Bohol: The Chocolate Hills and the Tarsier, at the forefront of the materials and designs. This is reflected in both the logo and in the materials that were created. The color palette was chosen to reflect a sense of warmth, fun, and friendliness. As these three ideas give a sense of what tourists can expect when visiting Bohol. 
Bohol: Redesigned. Revitalized. Reawakened.
Published:

Bohol: Redesigned. Revitalized. Reawakened.

Published: