Vigilante Veggies

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GOOD FOOD GOES BAD: Take Two

The year is 2019 and the location is New York City. The city is experiencing a wave of crime not seen in decades. Bodega owners are locking down their processed food, fast food restaurants keep finding messes left behind, and unsuspecting commuters keep having their unhealthy meals ripped from their hands.

At the center of the misdeeds are the Good Food Vigilantes a band of live action puppets, who aren’t willing to make peace until New Yorkers start making healthier food choices.

They’re angry, they’re fluffy and they’re up to some good.

Process

For the Take Two campaign of American Heart Association, the agency looked to take the Characters that we had designed, created and animated for the first campaign, and see them in a new light. Tapping into puppeteer Tom Stewart, the Avocado, Carrot, and Tomato, took physical form. Working from the 3D files, the puppets were hand sculpted and crafted out of foam, with vacuum forming eyes. Their original personality was captured perfectly in their new puppet form. Then Link 9 and CDM got busy crafting their stories as they ravaged burger joints, smashed donuts, and tossed milkshakes.

Alice Blue had great fun taking on the creative role of editing and visual effects. Creating the breaking news effects and banners, as well as donut bits, milkshake splashes and all of the other little details that resulted in a funny, successful campaign to continue to bring awareness to the concept of 'Good Food Gone Bad'.