The aim of this project was to help develop a small scale advertising campaign for The Outlaw’s brand, a growing chain of barbershops located in the far south of England. This brief actually served as my first freelance project, allowing to get my first proper understanding of working and communicating with a real client, who had a very clear image of what they wanted to achieve. Although the overall outcome was on a slightly smaller scale to what I usually produce, it was supported by much more in-depth research and insight into the brand’s direction, which lead to advertisements not looking at “what they do” and “how they do it”, but more on why they do it, fully focused on what Outlaw’s believes, gaining a personal connection between brand and consumer.
