Identity development work for this Melbourne based company founded on the values of charity and its related ethics.
iCare4 are a loyalty card scheme provider where cash back is provided by a core of like minded Merchants. The idea being that the customer, their friends and family spend with a certain merchant, money is then credited back to there iCare4 account.
The identity work was developed to reflect these brand values, in an uplifting and positive manner. Following development and sign off of the brand identity guide and marketing asset mockups working with the Marketing Director, I art directed developers and motion designers to finish a full concept of marketing assets.