Coca-Cola wanted to infuse new energy into the classic world of refreshment while launching their new 3D billboard on Times Square.
Our solution was to create a sculptural expression of the brand using water misters embedded in the sculpture, in coordination with the 3D billboard. The billboard’s unique 3D content connected down to the activation on the ground. On street-level people were prompted to share their experience on social media.
Over 360,000 people passed by, and millions experienced online sharing. We created a global media moment from one of the most populated streets on the planet.
Our solution was to create a sculptural expression of the brand using water misters embedded in the sculpture, in coordination with the 3D billboard. The billboard’s unique 3D content connected down to the activation on the ground. On street-level people were prompted to share their experience on social media.
Over 360,000 people passed by, and millions experienced online sharing. We created a global media moment from one of the most populated streets on the planet.
