The Capsule Fix: Creating competitive strategies x Banana Republic
- Business Plan Proposal for a major American retailer - Understand the marketplace and customers’ needs and wants - DESIGN OR SELL USING NEW MARKETING RESOURCES - driven marketing strategy - Construct an integrated marketing program that delivers superior value to current companies - promote and sell build stock - Develop strong relationships with chosen customers - Expand business by opening new markets- COMMUNICATE TO NEW TARGETS WITHOUT LOOSING BRAND IDENTITY -
This was a project developed after researching and analysis the current market and creating new market opportunities for a traditional retailer like Banana Republic, how to remain in the memory of people while there are so many other brands competing for the same target customer with similar assortment.
To constantly evolve as a brand without losing the esthetics, instead to be quick and offer your product in the way people are purchasing nowadays.
