Retail Packaging - German Fashion Accessory Design
Just Elegance Packaging Design
Client: Just Elegance Work: User Research, Insights, Structural packaging Design, Graphic Design, Industrial Design, Retail Experience Design, Prototyping Year: 2018-19
Just Elegance came to us with a unique problem where their packaging had to reduce the amount of paper being used in their proposed retail outlets. Part of their retail experience involved handing out their luxury accessory products to consumers in a premium paper bag as they wanted to minimise the use of plastics. They challenged us to create a retail packaging that maximised the experience of walking out of their stores with a wow factor.
We created a packaging design that combines the paper bag into the packaging case itself and created a transformative emotive experience for the consumer buying their products. Read through how we developed this journey through our process.
