Cornell University | Marketing Management | Aug 2019 - Dec 2019
Burger King is an iconic US fast-food chain launched in 1953 headquartered in Miami-Dade County, Florida. Burger King is not sufficiently differentiated from its competitors with similar menus and store designs and more competitive prices. This gives customers very few reasons to be willing to pay its higher prices. I presented a strong marketing campaign that would help redeem their lost customers and regain brand image.
