The Challenge
To create an identity that best represented Zimbabwe to the rest of the world at the Expo Dubai 2020
The Solution
Identity for Zimbabwe as a brand, captured its aim to showcase that 'It's a World of Wonders' and it presents exciting opportunities for the global community at every touch-point. Each of the elements used in the design system was a metaphor for our local rich heritage. The visual expression presented in the document was intended to help create a coherent look and feel for the Brand Zimbabwe segments, allowing creative expression while ensuring consistent execution and recognition of Zimbabwe as a brand.
The Editorial Design Mock-ups
