We created a simple suggestive execution for a guilt free indulgence - the first of its kind, flavoured instant coffees.
Encouraging people to like us on facebook via press and facebook adverts, we rewarded them with further culinary indulgences by supplying them recipes that had The Flavour Collective instant coffees as a key ingredient.
As a part of a sampling activation, we created The Flavour Collective combi that traveled around the UK. You could follow the combi to find out when it was near you and if enough people in an area voted for it to come their way, then they could alter the combis path
We designed sampling cups to contain all the colours of the three flavours.
As we were mainly targeting women, Flavour Collective wallets came in the three different colours and were handed out with discount coupons inside.
