AVC agency of visual communications's profile

With gentle care for your health

AVC agency of visual communications
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With gentle care for your health.

Client:
Pharmaceutical company NATUR PRODUKT, manufacturer and distributor over-the-counter drugs, generics and food supplements.
Task:
Within promotion of «VitaPlant» herbal tea trade mark we realized an integrated communication project.
Creative solution:
The main insights of target audience were taken as a starting point of the creative concept: modern women, who live in cities. They care of health, appreciate beauty and romance.
These women really like to feel safe and get a gentle care for their health.
We created plenty of original flower illustrations according to the composition of each tea of «VitaPlant» trade mark.
 
 
«С трепетной заботой о Вашем здоровье»
 
Клиент:
Фармацевтическая компания «НатурПродукт», производитель и дистрибьютор безрецептурных лекарственных препаратов, биологически активных добавок, диетических продуктов.
Задача:
Разработка комплексного коммуникационного проекта по продвижению линейки травяных чаёв  «VitaPlant.
Креативное решение:
Наша целевая аудитория – это современные городские женщины, которые уделяют большое внимание своему здоровью, заботятся о себе и своих близких, ценят красоту и романтику.
Но больше всего им нравится, когда забота направлена на них самих, когда они могут ощутить и оценить ее, когда все вокруг говорит «с трепетной заботой об их здоровье»
Для всей линейки «VitaPlant» были разработаны оригинальные цветочные иллюстрации, передающие настроение концепции и  соответствующие составу каждого вида чая.
Health Pharmaceutical Company Natural products non-prescription drugs biologically active additives health foods integrated communication communication promotion herbal teas modern urban women modern women care original floral illustration floral illustration
Health Pharmaceutical Company Natural products non-prescription drugs biologically active additives health foods integrated communication communication promotion herbal teas modern urban women modern women care original floral illustration floral illustration
Health Pharmaceutical Company Natural products non-prescription drugs biologically active additives health foods integrated communication communication promotion herbal teas modern urban women modern women care original floral illustration floral illustration
Health Pharmaceutical Company Natural products non-prescription drugs biologically active additives health foods integrated communication communication promotion herbal teas modern urban women modern women care original floral illustration floral illustration
Health Pharmaceutical Company Natural products non-prescription drugs biologically active additives health foods integrated communication communication promotion herbal teas modern urban women modern women care original floral illustration floral illustration
Health Pharmaceutical Company Natural products non-prescription drugs biologically active additives health foods integrated communication communication promotion herbal teas modern urban women modern women care original floral illustration floral illustration
Health Pharmaceutical Company Natural products non-prescription drugs biologically active additives health foods integrated communication communication promotion herbal teas modern urban women modern women care original floral illustration floral illustration
Health Pharmaceutical Company Natural products non-prescription drugs biologically active additives health foods integrated communication communication promotion herbal teas modern urban women modern women care original floral illustration floral illustration
With gentle care for your health
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