MOTHER DAIRY
Insight for Print & Ambient Ad for Super Milk: The idea shows a Greek and Roman god, Atlas holding the product (milk) instead of the world as an exaggerated metaphor. It also shows a mythical hero and god, Hercules doing the same. This exaggeration is to highlight the product’s quality and richness. The USP of the product (Super milk) is that it is very nutritious as it is fortified with Vitamin A and D. It is also thicker and creamier than other normal milk. Since it is a Super milk and not an ordinary one, therefore only super powerful creatures like Hercules and Atlas can do such a Herculean task of bearing the heavy weight of the product. The super milk is so heavy with its goodness that even they are struggling a little and finding it little difficult to lift.
To reinforce and extend the campaign idea, statues of Hercules and Atlas doing the same activity along with a placard carrying the message will be installed outside shopping complex. This will further communicate the message effectively.
To reinforce and extend the campaign idea, statues of Hercules and Atlas doing the same activity along with a placard carrying the message will be installed outside shopping complex. This will further communicate the message effectively.
The idea was conceived in 2008 when I was working in advertising.
CREDITS
Idea & Art Direction: Sonjoy Das
Super milk from Mother Dairy
Thicker, creamier and fortified with vitamin A & D
Super milk from Mother Dairy
Thicker, creamier and fortified with vitamin A & D
Super milk from Mother Dairy
Thicker, creamier and fortified with vitamin A & D
Super milk from Mother Dairy
Thicker, creamier and fortified with vitamin A & D
Super milk from Mother Dairy
Thicker, creamier and fortified with vitamin A & D
MOTHER DAIRY
Insight for Print & Ambient Ad for Super Milk: The idea shows a Greek and Roman god, Atlas holding the product (milk) instead of the world as an exaggerated metaphor. It also shows a mythical hero and god, Hercules doing the same. This exaggeration is to highlight the product’s quality and richness. The USP of the product (Super milk) is that it is very nutritious as it is fortified with Vitamin A and D. It is also thicker and creamier than other normal milk. Since it is a Super milk and not an ordinary one, therefore only super powerful creatures like Hercules and Atlas can do such a Herculean task of bearing the heavy weight of the product. The super milk is so heavy with its goodness that even they are struggling a little and finding it little difficult to lift.
To reinforce and extend the campaign idea, statues of Hercules and Atlas doing the same activity along with a placard carrying the message will be installed outside shopping complex. This will further communicate the message effectively.
To reinforce and extend the campaign idea, statues of Hercules and Atlas doing the same activity along with a placard carrying the message will be installed outside shopping complex. This will further communicate the message effectively.
The idea was conceived in 2008 when I was working in advertising.
CREDITS
Idea & Art Direction: Sonjoy Das
