The University of Westminster is organising various Undergraduate and Postgraduate ‘Open Days’ throughout the year and the brief set for me and my peers was to inform and show potential interested students and parents the various buildings, departments, facilities but also meet students, staff and enquire about finance and career opportunities. 

We were asked to design a typographical concept to promote the ‘Open Day’ of the WSMAD in Harrow. The event identity has to be typographic in nature, memorable and link visually across the print and digital media. The emphasis is on being experimental! I chose to look at the legibility of text and reduce a type face down to its most minimal but still legible form and use the type as an image.