Retta Edling Photography Branding Campaign
Home page
The home page is meant to put the client's photography in the spotlight as well as introducing the photographer. The objective when designing the website was to use the color palette, shapes, and patterns to elevate her work. With the website as well as the rest of the brand materials I used mostly blue color palette with accents of orange to create the contrast that would make the client's photography shine. I also repeated a monochromatic pattern through the branding material to keep continuity and consistency and to bring it all together.
Portfolio page
The portfolio page is meant to showcase the rest of her photography work. By clicking on each image a small description will appear as well as the title of the piece and the date in which it was posted.
Brochure
My focus when creating the brochure was by visualizing how the brochure would be opened. I tried to figure out the best layout to tell each story about the client; whether it was a story about her life experiences or about the photography.
Business Card
The client wanted the business card to be unique and something that would set her apart. She wanted a business card that put great emphasis on her photography. To fill in the requirements I gave one entirely up to one of her photographs, and the other to contact information. Taking into consideration the shape of the business card, I created a layout that mimicked the shape of the card. I achieved that layout by playing with the curve the logo made and aligning the icons and contact information to it.
