Rabobank wanted a debit card that shows innovation, sustainability and positivity. We came up with the theme; Growing a better world together.

“Growing” is all about development, progress, innovation, sustainability, education and knowledge. But also growing as in plant, trees and flowers. And of course new and clean factories, buildings and transport like trains, metro, boats, cars and drones.

The “Better World” stands for environment, alternative energy (solar energy / biofuel), climate neutral business, enough and healthy food for everyone, vital living and living environment. You can translate this to sun, wind, clouds, sea, water, etc.

And the last one is “Together”. That is about; collaboration, social cohesion, culture, sport and movement, family. It’s building together.

All this information was transformed to a big illustration for the debit card.
Unfortunately this project was stopped.