ODEON- LIMITLESS DIGITAL CARD
Task: Design 2 digital cards (as part of the Odeon loyalty programme) that will live in the Odeon app of each user, and explore how to make them feel like a branded element to Odeon.
(2 card customer tiers - 'My Odeon' and 'Limitless')
Answer: Looking at the Odeon guidelines, I designed some basic cards based on various elements (colour, wordmark etc). My favourite route came from researching vintage Odeon for one route, generating repeat patterns for each card (as can be seen below, animated) to be presented to client.
Creative Director Nina Taylor, Ogilvy
Task: Design 2 digital cards (as part of the Odeon loyalty programme) that will live in the Odeon app of each user, and explore how to make them feel like a branded element to Odeon.
(2 card customer tiers - 'My Odeon' and 'Limitless')
Answer: Looking at the Odeon guidelines, I designed some basic cards based on various elements (colour, wordmark etc). My favourite route came from researching vintage Odeon for one route, generating repeat patterns for each card (as can be seen below, animated) to be presented to client.
Creative Director Nina Taylor, Ogilvy
ODEON- initial explorations
Brighter colourful set of designs
Website area showcasing the loyalty offers
Vintage Odeon theme made into graphic flat patterns
Pattern ideas as an alternative - taken from the logo
Pattern ideas as analternative - taken from the logo - rough card layouts
