Experiential therapy for highly sensitive creatives to honour the depth and nuances of themselves.
CLIENT
Melanie Eisner Therapy & Counselling
SCOPE
Branding, identity design, digital design
LOCATION
Washington, US
THE BRIEF
Melanie Eisner is a therapist and counsellor who specialises in working with highly sensitive creatives. She approached us to create a new brand and identity to help differentiate and position her experiential therapy to better connect with her ideal clients.
The main challenge was to create a brand system that captures Melanie’s approach and process with her clients; warm, supportive, intellectual and empowering. The objective was to create a look and feel that is cohesive, refreshing and consistent.
BRANDING & STRATEGY
The main challenge was to create a brand system that captures Melanie’s approach and process with her clients; warm, supportive, intellectual and empowering. The objective was to create a look and feel that is cohesive, refreshing and consistent.
The final logo design is a refined representation of the Enso circle. This is paired with Granville, a crisp, clean, typeface and Brandon Grotesque for body text.
THE STYLESCAPE
This stylescape is created based on the findings from our brand strategy workshop. The purpose of this exercise is to establish a creative direction to begin our exploration.
During the strategy workshop, we discovered that earthy tones with bright highlights, clean, abstract shapes would resonate most with Melanie’s ideal clients.
These concepts reflect the warmth, grounding, calm and and esoteric nature of the brand.
Through our next stages of design, we shifted towards shapes and compositions that felt more unique and unusual to help with differentiation.
