Process:
Jpegs From Final Edit:
Evaluation:
For the escalator campaign my partner and I leaned more towards environmental and animal related charities, we then chose the Keep Britain Tidy campaign as we agreed it had to do a lot with environmental work and the campaign is really relevant. We brainstormed to think of a concept and how we could execute it until we came to our final idea of showing the issue in one video and showing the solution in another.
Overall I'm pleased with the final outcome of our work, I think that the idea came across clear and understandable to our audience. There weren't many complications whilst shooting other than shakiness in the footage at some points I think this was due to the camera being a bit heavy for the tripod next time this could be avoided by using sand bags. The weather was also another issue in terms of lighting we found that even though we chose to shoot on sunny days that the clouds kept on covering the sun which in turn changed the lighting for each shot. I also believe that some of the props we used could have been bigger or more visible allowing them to be seen more clearly.
My partner had good communication throughout the project and we both took each others ideas into consideration when making a final decision on how the work should look and be put together.
We chose the Brixton as our location as its a busy area and you often find lots of litter around place, its also had many of the locations that were suitable for each of our shots. Things that I would do different time would be planning slightly earlier, paying attention to the weather for the days we wanted to shoot more in advance than we did. We could have also done some more test shoots and edits allowing us to better see what our finalised cut would look like.
What worked ?
Overall I think the whole concept worked well, specifically how we highlighted the wrong aspects of littering and then showing the solution/correct way to deal with litter, I think our idea is very clear and easy to understand because of this.
What didn't work?
I think that some of the shots could of highlighted the props better because at some points you can't really see them
What would you do differently
Next time I think I would pay more attention to the length of the video so that we allowing it to be short enough as well as having enough information within the video. Next time I think I would have chosen more noticeable props or bigger slightly bigger ones so they can be seen more clearly in the video.
