Objective—Create promotional material for a type foundry that has released a new typeface. Our task is to develop an engaging type promotion which includes a type specimen. This project should appeal to graphic designers and a type savvy audience. We have more freedom to develop content and formats than with other projects. This project should be fun and engaging; it should make the typeface sing, show its proper usage and explain its appeal.
Approach—I chose DIN Next Slab Pro as the typeface to create this project. In terms of creativity, I used Din’s meaning in English to expand the design. The audience can watch and explore this typeface promotional material by holding a red filter. In the choice of format, I chose to break the form of regular brochures and folders, and used the newspaper format to show the typeface to the audience. This typeface newspaper gave a detailed presentation of the DIN Next Slab Pro typeface family, which comprehensively expresses the fun and diversity of the German road marking system.
Approach—I chose DIN Next Slab Pro as the typeface to create this project. In terms of creativity, I used Din’s meaning in English to expand the design. The audience can watch and explore this typeface promotional material by holding a red filter. In the choice of format, I chose to break the form of regular brochures and folders, and used the newspaper format to show the typeface to the audience. This typeface newspaper gave a detailed presentation of the DIN Next Slab Pro typeface family, which comprehensively expresses the fun and diversity of the German road marking system.
