Van cleef & Arpels-HAWAII
Brand’s position, spirit, tone of voice: natural, wonderland-like and artistic. Van Cleef & Arpel prefers the brand style to be more mysterious, fantasy, artistic and natural, which is gorgeous enough to attract women. The jewel product line that we intend to engage is…HAWAII.
Every women want to be a fairy/goddess/princess whatever their age. That’s what the female’s desire to be a blissful and joyful fairy and enjoy a sparkling life.
