Crayola | Consumer Advertising Campaign
With over 120 colors to offer, Crayola is the top brand when it comes to arts & crafts. This consumer campaign focuses on how colors can truly bring life to a child's drawing. To demonstrate this, each print advertisement shows an illustration of a world that could be created with just on color.
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Direct Mailer
These various direct mail pieces are aimed to bring consumers into the wonder ful world of color, colors offered by Crayola. Each piece opens up to its own world and invites viewers to see how much they could create from just one crayon.
Awarded 2012 Silver OC Addy
