Rimowa Red Packet Design
日默瓦鼠年红包
A red packet design for Rimowa. In Chinese, 2020 is the year of the rat. Cheese is rat’s favorite, therefore the outer box is designed into a cheese shape. The word, Cheese, which is often used to make someone smile when taken a picture, also expresses a joyful and cheerful holiday atmosphere. The rat character is designed with elegant lines and lively gestures, which represents people from all walks of life with Rimowa’s accompany.
“Cheese！” 老鼠的最爱，将外盒设计成奶酪造型，与鼠年相契合，同时借由Cheese这个词来表达愉悦欢快的节日氛围。卡通鼠形象扮演着各式各样的角色，在他们的旅途中都有Rimowa的陪伴。风格上，自由干净的线条演绎品牌年轻无拘束的态度。
