Fair Trade coffee packaging
Knowledge is power
Knowledge is power
OBJECTIVE
Promote a sustainable food source that could make a difference/impact on the world.
PROCESS
Research showed that many of those Americans knew little-to-nothing about the benefits of Fair Trade. My goal was 1) to grab the consumers attention with packaging that aesthetically stood out from the typical coffee bag, and 2) to educate consumers about the benefits, process and the people involved in Fair Trade.
PACKAGING
By using life stories of actual people involved in the Fair Trade process, I created a branding system. Each bag focuses on a particular person, farming community or region.
Promote a sustainable food source that could make a difference/impact on the world.
PROCESS
Research showed that many of those Americans knew little-to-nothing about the benefits of Fair Trade. My goal was 1) to grab the consumers attention with packaging that aesthetically stood out from the typical coffee bag, and 2) to educate consumers about the benefits, process and the people involved in Fair Trade.
PACKAGING
By using life stories of actual people involved in the Fair Trade process, I created a branding system. Each bag focuses on a particular person, farming community or region.
