Brief:
To launch the first ever Bachelor in SA.
To launch the first ever Bachelor in SA.
Idea: Date night with The Bachelor
The first season of the Bachelor will be on South Africans screens for the first time ever, every Thursday from the 14th of February. If we expect our viewers to keep up with the series, we have to get them to reserve this day of the week and dedicate it to spending time with The Bachelor.
Every episode of the bachelor will remind ladies of some of the romance they might be missing from their partners. So, for our print executions, we will create coupons with romantic gestures and ideas, for women to redeem from their partners.
Credits
Creative Director: Ilze Sobiech
Art Director: Ronald Mabe
Copywriter: Luyanda Mpangele
Photographer: Jessica Notelo
Creative Director: Ilze Sobiech
Art Director: Ronald Mabe
Copywriter: Luyanda Mpangele
Photographer: Jessica Notelo
