Overlook farm is a nonprofit based in Central Massachusetts. Their goal is food awareness and education. This film is a documentary on the history of the property, fundraising, and intentions of the group. We wanted to tug on the heart strings of donors, and get them to connect to a time in their lives where they may have visited a farm like this.
I used a variety of tools to capture the footage on the farm ranging from drones to a CH5s paired with an Atomos Ninja Inferno.
The brand is intended to be a textured representation of their mission: Hands on training that leads to food awareness and education. The shovel and cornstalk were paired in illustrator through an etching technique that also evokes a sense of nostalgia and history.