To honor legendary Bruin Jackie Robinson, one of UCLA’s most celebrated alumni and the first player to break the color barrier in Major League Baseball, UCLA planned to unveil a 42-inch-tall “42” bronze monument on campus. How do we create excitement for the event without revealing the surprise “42"? The solution was to showcase facts about Jackie’s illustrious life that were represented numerically, highlighting the scale of his impact on the world. This concept generated much anticipation for the unveiling, as well as honoring a legend that lives on in the long-term establishment of this monument.
Ideas for the most part, are subjective. Some are good. Some are bad. Some resonate with clients. Some don’t. Some get revised. Some look very different once they go into production. Like all projects that have ever been undertaken, there will always be some ideas that will never make it past the drawing board. Below are some of the concepts that didn’t make it, but they can still inspire the imagination.
