Four limited edition dry shampoo packages. Keeping on trend with existing packaging while attracting new consumers.
When creating four completely new dry shampoos for the existing successful brand Batiste, it was important to look at what the brand was missing. They produce a high functioning range that is very popular with young women, so there was an opening for an older audience but also for men. Drawing on current lifestyles and weekly schedules, four scents and packages were created to induce mood.
Ready Go - A burst of citrus freshness is just what you need on those days when your get up and go has got up and left.
Tranquil - Subtle lavender tones calm you, allowing you more time to relax.
Flawless - Deep vanilla tones make the ideal scent for any lady on the town.
Ideal - Perfect for the girl who always dots the i’s and crosses her t’s
