First Investor is a product of Mubasher International that seeks to promote stock market trading. The designs were created for the Black Friday event held in November to promote First Investor's deals. The concept revolves around the idea of painting Black Friday in blue. The campaign began with an introduction to the origins of Black Friday in history and went on to describe First Investor's specific deals. The designs were created for social media and a newsletter was sent out to First Investor's clients.
Creative Copywriter: Rasha Essam
Text in design: "The Origin of the Story Behind Black Friday"
Text in design: "The Spread of the Black Friday Fever"
Text in design: "Black Friday has turned blue with First Investor"
Text in design: "The Best Deals from Blue Friday!"
Text in design: "Blue Friday's deals... Instant deals on stocks for 3 months!"
Text in design: "Earn 25,000 extra points with Blue Friday's deals"
Text in design: "Blue Friday's deals will last until November 28 with First Investor!"
Newsletter's title: "Blue Friday's deals from First Investor... Your Chance to Win has Gotten Bigger!"
