Fairfax Photos - Brand Identity Refresh
Problem
Fairfax Photos sells hard copy prints of photographs, front pages, and selected artwork from Fairfax Media’s
award-winning photographers, cartoonists, and partners, for home use. They felt that the brand as a whole needed a new look to tie everything they offer together as one.
Solution
To refresh the brand, I made the photos the hero. I introduced a black background to create the feeling of an old film slide and chose a black, grey and white colour palette. In the new tagline lockup, the bold words acted as the headline. The only pop of colour (blue) was used sparingly in the logo.
Problem
Fairfax Photos sells hard copy prints of photographs, front pages, and selected artwork from Fairfax Media’s
award-winning photographers, cartoonists, and partners, for home use. They felt that the brand as a whole needed a new look to tie everything they offer together as one.
Solution
To refresh the brand, I made the photos the hero. I introduced a black background to create the feeling of an old film slide and chose a black, grey and white colour palette. In the new tagline lockup, the bold words acted as the headline. The only pop of colour (blue) was used sparingly in the logo.
