Rohan Thomson Zoo Portraits Series - Advertising Campaign
Problem
Create an advertising campaign in Fairfax newspapers and magazines to celebrate the completed expansion of the National Zoo and Aquarium. Promote this via an exclusive limited-edition series of portraits by Fairfax photographer Rohan Thomson released exclusively through the store.
Solution
I designed numerous sized ads with the half and full pages capturing the sheer beauty of the photography with large images and short headlines and backgrounds to make the animals the hero of the ad.
Problem
Create an advertising campaign in Fairfax newspapers and magazines to celebrate the completed expansion of the National Zoo and Aquarium. Promote this via an exclusive limited-edition series of portraits by Fairfax photographer Rohan Thomson released exclusively through the store.
Solution
I designed numerous sized ads with the half and full pages capturing the sheer beauty of the photography with large images and short headlines and backgrounds to make the animals the hero of the ad.
A sample of press ads I created below. Photography by Rohan Thomson.
