OBJECTIVE: Creatively present the CDA of different international and local brands
APPLICATION: The information was presented in a way it will be visually easy to comprehend . Further, it was color coded to mark the discussions of different topics as; product positioning, Graphics and others.
The CDA was done in a comparison approach between the international and local firm of the relative industry to assess the strengths and weaknesses effectively.
The brands were presented side by side to allow the readers to easily compare the firms. Each brand's basic introduction was provided with their competitive advantages and site information.
The CDA was done by employing different analysis techniques as SWOT to briefly present the points.
The CDA included studying many aspects of the brands including; the 4Ps, Competitors, Graphics and color and etc.
