master thesis.
HS Anhalt, Germany.
adv: Prof. Dr. Joachin Krausse
Starting with the premise that there is no pure information in human communication and, therefore, no neutrality in graphic design, this work explores the possibilities of visual rhetoric in this field. The emphasis is placed on some areas, such as news and information design, where the presence of rhetoric is less clear than in areas such as advertising and poster design.

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