Google is simple, straightforward and sophisticated with functionality lying at its core - for this reason the packaging is designed to suit these characteristics.
If the purpose of the packaging is to convey the function of the products then it should be done in the simplest possible manner. This is why the packaging range has no fancy or confusing gimmicks. Instead the solution for the packaging is copy lead, focusing on simple explanations for the products and their functions. In each case the explanation for the product ends in a word that both describes the product and rhymes with the word simplicity.
If the purpose of the packaging is to convey the function of the products then it should be done in the simplest possible manner. This is why the packaging range has no fancy or confusing gimmicks. Instead the solution for the packaging is copy lead, focusing on simple explanations for the products and their functions. In each case the explanation for the product ends in a word that both describes the product and rhymes with the word simplicity.