Raising Cane's Chicken Fingers is one of the fastest growing QSRs in the country. And earlier this year, they were looking for a social agency of record — so they came to ISL with a very specific test brief: 

Raising Cane's has trademarked National Chicken Finger Day. So they asked, how would we celebrate this very special, chicken-focused holiday on social? 

There's a long, strategic setup in the PDF below that lays out exactly how we'd tackle social for Raising Cane's. But first, this video pretty perfectly sums up our creative idea.

Videos don't always play nicely with PDFs — so the most fun videos are below. 

Zach Goodwin, Executive Creative Director

Lindsay Gsell, Managing Director

DJ Saul, CEO

Maggie Winters Gaudaen, Associate Creative Director

Erica Goodwin, Account Director

Nathan Colby, Video Producer

Monica Tan, Art Director