Marriott's new brand position for 2019 is "Let Your Mind Travel," and the brand was looking for an experiential campaign to support this new position. 

We put together three concepts at ISL, ranging from a non-secret secret society and a nationwide scavenger hunt to custom composed music, written by AI using machine learning. 

(The concepts are long — I've included the two I think are most successful below.) 

Zach and I created the decks shown above, with three distinct campaign concepts to respond to the brief. Design support was provided by the wider creative team.    

Zach Goodwin — Executive Creative Director

Lindsay Gsell — Managing Director

DJ Saul — CEO 

Maggie Winters Gaudaen — Associate Creative Director

Josh Strupp — Associate Director of Marketing

Nathan Colby — Video Producer 

Monica Tan — Art Director

Haeun Ro — Designer