I really enjoy the gears a lot. They have therefore been used in all aspects of my package. My letter head is simple, but my resume is different. It's easy to read while appearing as if the words are being pulled into the gears and trickling down. I wanted a unique shape for the business cards so people will know what they are grabbing just by feeling it. The business cards are printed on white card stock, either cyan, magenta, or yellow is backed to the white, and then a sheet of black backs that so a sliver of color will show through the sides of the cards. Eventually, I would like the cards printed on semi-transparent plastic.