I designed the sound identity of the drink "La mordue hard cider" featured on the national tv and radio spots. The product was new and they were looking for a sound identity fitting their brand new graphic identity.
The aim of the sound identity was to have a small melodic signature which would be easily recognized when broadcasted on tv and radio spots and could also be declined as a jingle.
For the music that incorporates the signature, i wanted something powerful, organic and modern. I did that combining custom made vocals, stomps/claps and drums, electric guitars, digital synths and glitched vocals.
Sound design speaking, the identity had also to be symbolised with some more realistic sounds. Therefore i recorded my self bitting and chewing a lot of apples (organic lol), and treated/layered the sound to be more powerful. I also designed the snake with a blend of small percussions (maracas, shaker...). The agency was nice enough to offer me a six pack of the product so the designed cider bubble sounds are the real one.
Credits:
Client: La Mordue
Agency: Shortlinks
Music & Sound design: Eric Heber-Suffrin // ehsmusic
