Population Of Wildlife
Save me to reveal me.
CHALLENGE
According to Carl Traeholt, the Southeast Asia program director of the conservation division at the Copenhagen Zoo, Malaysia's wildlife conservation work is far worse than many countries. This is due to Malaysia had done very little and acted slowly which cause further loss of wildlife.
INSIGHT
According to statistics by Perhilitan, there were 500 Malayan tigers left compare to 3000 tigers in the 1950s. Not only the tigers, population of orangutan also decrease from 20,000 in the mid-1980s to 11,000 in 2004. These statistics showed less effectiveness of conservation work in Malaysia although they were listed as protected animals but their population still in decreasing trend.
IDEA
According to statistics by Perhilitan, there were 500 Malayan tigers left compare to 3000 tigers in the 1950s. Not only the tigers, population of orangutan also decrease from 20,000 in the mid-1980s to 11,000 in 2004. These statistics showed less effectiveness of conservation work in Malaysia although they were listed as protected animals but their population still in decreasing trend.
IDEA
The print ads play important role in conveying information and raise awareness of the public. The pixeled animals on the poster remind people about the population of the species is decreasing. The more blurred image indicates about lesser of population of that species. This can suggest the public to try to make the image become high-defined by saving them.
