Targeted Demographic
For this whole project I really wanted to focus upon the demographic that would cater towards the necessary age group that would suit the design of the Hotel.

As being a Pixel Theatre, it would make sense to focus upon the older and mature aged group as the refined design of the hotel would be more suited to that demographic.

These are just some quick facts and statistics on the general tourist that visit the Gold Coast.

According to the report released by Tourism Research Australia, 66% of Gold Coast visitors are female while 34% are male. The biggest age group is 35-44, which represents 23% of Gold Coast visitation. The second largest group is 45-54 followed by 25-34. These figures give us a clear picture of a typical Gold Coast tourist: middle age female.

When it comes to lifestyle, the same report confirms that 48% of visitors have family. 15% are young/midlife couple with no kids followed by older working single/couple. 10% are young/mild-life single with no kids and the remaining 13% are older non-working single/couple.

43% of these visitors come to the Gold Coast with their immediate family member while 29% are joined by their partners. There are 18% who come here with their friends and family while 5% go here alone.

As you read the percentages of the age groups, The biggest age group is 35-44, which represents 23% of Gold Coast visitation. The second largest group is 45-54 followed by 25-34. as stated earlier i would be focussing upon the older demographic, statistically speaking the hotel would record a lot of guest visitors.