Social Campaign
Project Goal
CAUSE (What/Issue), ANGLE (Why),TARGET AUDIENCE (Who) Demographics and Motivators, CALL TO ACTION (Ask Specific Response)
OUTREACH TOUCHPOINTS (Where)
• Location/Focus or Roll-out
• Vehicles
• Vehicles
DESIGN ELEMENTS (How)
• Name
• Messaging and Tone
• Type
• Color
• Image (Photography/Illustration/Collage, etc)
• Type
• Color
• Image (Photography/Illustration/Collage, etc)
• Unique Brand Element
• Campaign Examples (3D, 2D, Screen)
Campaign Zine
